Paid Ads

Rank your traffic sources by conversion rate, AOV, and return rate, not just sessions. See how a high-volume channel can be your least profitable one.

A good blended CAC runs $22-45, but channel-reported CAC double-counts. See 2026 CAC benchmarks by vertical and why CAC means nothing without LTV.

A full walkthrough from top-line revenue to true net profit per order for D2C brands: COGS, shipping, fees, ad spend, returns, and overhead.

Meta claims $48K, Google claims $31K, Shopify shows $61K. Here's why ad revenue never matches Shopify, walked component by component, plus a monthly fix.

The 3-5x MER advice is meaningless without margin. Break-even MER equals 1 divided by contribution margin. See the math, bands by growth stage, and aMER.

There is no universal good ROAS. Break-even ROAS equals 1 divided by your contribution margin. See the math, 2026 vertical benchmarks, and why platforms inflate.

Triple Whale raised prices and its attribution often won't match Shopify orders. Here are six alternatives, compared, by what each is actually best for.

Google Ads ROAS and Shopify profit are different numbers. Here's how to blend ad spend with Shopify margin data to find which campaigns are profitable.

Ad spend reports and Shopify profit reports rarely agree. Here's where D2C margin quietly leaks between the two, and a process to catch it early.