Google Ads + Shopify: Real Campaign Profitability
Google Ads ROAS and Shopify profit are different numbers. Here's how to blend ad spend with Shopify margin data to find which campaigns are profitable.
8 min read
Articles curated around Paid Ads, featuring best practices, playbooks, and learnings from the Daymark team.
Google Ads ROAS and Shopify profit are different numbers. Here's how to blend ad spend with Shopify margin data to find which campaigns are profitable.
Ad spend reports and Shopify profit reports rarely agree. Here's where D2C margin quietly leaks between the two, and a process to catch it early.
Meta's reported CAC rarely matches your Shopify numbers. Here's how to blend ad spend with Shopify orders and margin data to find your real cost per customer.