Articles curated around Ecommerce, featuring best practices, playbooks, and learnings from the Daymark team.
Feb 16, 2026Learn what cart abandonment is, why it happens, how to calculate cart abandonment rates, and which data-backed fixes actually reduce cart abandonment rate—without wasting time on generic checklists.
Feb 13, 2026Learn what customer behaviour analysis is, which customer behavior data to track, and how to analyse customer behaviour step-by-step—plus examples from Netflix, Amazon, Starbucks, and retail.
Feb 13, 2026Learn what customer retention rate means, how to calculate the percentage of customers who return, and improve retention with strategies for ecommerce brands.
Feb 11, 2026A practical cadence for Shopify and D2C operators: which metrics to track daily, weekly, and monthly, what each one tells you, and how to act on it.
Feb 10, 2026A practical guide for Shopify and D2C operators to calculate contribution margin, contribution margin ratio, and contribution margin income statements for better pricing, product, and channel decisions.