Ecommerce

Polar Analytics is built for $10M+ brands with a data team and a Snowflake budget. Here are five alternatives for everyone else, with a real comparison.

Triple Whale raised prices and its attribution often won't match Shopify orders. Here are six alternatives, compared, by what each is actually best for.

Google Ads ROAS and Shopify profit are different numbers. Here's how to blend ad spend with Shopify margin data to find which campaigns are profitable.

Ad spend reports and Shopify profit reports rarely agree. Here's where D2C margin quietly leaks between the two, and a process to catch it early.

Meta's reported CAC rarely matches your Shopify numbers. Here's how to blend ad spend with Shopify orders and margin data to find your real cost per customer.

Daymark, Triple Whale, Looker Studio, Glew, Supermetrics, and more sorted into behavior analytics, attribution, pipelines, and BI so you pick the right one.

A practical guide to Shopify analytics for traffic, conversion, checkout, and revenue reporting.

Compare the 3 ways to move Shopify data to BigQuery: native BigQuery connector, custom Google Cloud pipeline, or ETL tools like Fivetran and Airbyte. Includes setup steps, trade-offs, SQL examples, and which approach fits your team.

A beginner-friendly, step-by-step process for analysing ecommerce data—goals, KPIs, segmentation, trends, and turning insights into action.