Complete Resource
Metrics Library
Your comprehensive guide to business metrics. Explore definitions, formulas, real-world examples, and ready-to-use dashboard templates—all optimized for tracking in Daymark.
Acquisition & Conversion
Activation Rate
Activation rate measures the percentage of new users who complete key actions that indicate they've experienced product value.
CAC Payback Period Payback Period
CAC payback period measures how many months it takes to recover the cost of acquiring a customer through their recurring revenue.
Conversion Rate
Conversion rate measures the percentage of users who complete a desired action, such as signing up, purchasing, or activating.
Customer Acquisition Cost CAC
CAC measures the total cost of acquiring a new customer, including all sales and marketing expenses divided by the number of new customers.
Lead-to-Customer Conversion Lead Conversion
Lead-to-customer conversion rate measures the percentage of qualified leads that ultimately become paying customers.
Engagement
Daily, Weekly, Monthly Active Users DAU/WAU/MAU
DAU, WAU, and MAU measure the number of unique users who engage with your product daily, weekly, or monthly.
Product Stickiness (DAU/MAU Ratio) Stickiness
Stickiness measures how frequently your monthly active users engage with your product, calculated as DAU divided by MAU.
Revenue & Retention
Annual Recurring Revenue ARR
ARR represents the annualized value of recurring subscription revenue, typically used by companies with annual contracts or significant enterprise business.
Average Revenue Per Account ARPA
ARPA measures the average monthly or annual recurring revenue generated per customer account.
Customer Churn Rate Churn Rate
Customer churn rate measures the percentage of customers who cancel or stop using your product over a specific time period.
Expansion Revenue
Expansion revenue is additional recurring revenue generated from existing customers through upgrades, upsells, cross-sells, or increased usage.
Gross Margin
Gross margin is the percentage of revenue remaining after subtracting the direct costs of delivering your product or service.
Gross Revenue Retention GRR
GRR measures how well you retain revenue from existing customers, excluding any expansion or upsell revenue.
Lifetime Value LTV
LTV estimates the total revenue a customer will generate over their entire relationship with your business.
Monthly Recurring Revenue MRR
MRR shows predictable revenue from subscriptions normalized to a monthly amount, excluding one-time fees and usage-based charges.
Net Revenue Retention NRR
NRR shows how much revenue you retain and expand from existing customers over a period, accounting for upgrades, downgrades, and churn.
Revenue Churn
Revenue churn measures the percentage of recurring revenue lost from existing customers due to cancellations and downgrades.
Sales / RevOps
Pipeline Coverage
Pipeline coverage measures how much qualified pipeline you have relative to your revenue target or quota.
Pipeline Velocity
Pipeline velocity measures how quickly revenue moves through your sales pipeline, combining deal count, size, win rate, and cycle time.
Sales Cycle Length Sales Cycle
Sales cycle length measures the average time from when an opportunity is created to when it closes (won or lost).
Win Rate
Win rate measures the percentage of sales opportunities that result in closed-won deals.