Daymark Blog

Meta Andromeda reads your creative to decide who sees your ad. Here is what changed for Shopify D2C brands, what to do about it, and the mistakes to avoid.

2026 benchmarks for Shopify D2C brands: ROAS, CAC, conversion rate, AOV, repeat rate, return rate, margin and LTV:CAC, with sources and how to read each one.

A high ROAS can still lose money. See the five reasons ROAS and profit disagree, a worked example of a 4x account that breaks even, and how to check yours.

Meta ad fatigue shows in frequency, CTR and CPM weeks before ROAS drops. See the order the numbers move, how to confirm it in Shopify, and what to do first.

The contribution margin formula is net sales minus COGS, shipping, fees and returns. See CM1, CM2 and CM3 on a $60 order and how CM2 sets break-even ROAS.

How to reduce cart abandonment: find the step where shoppers leave in Shopify, fix that step first, set up recovery flows, and prove they work with a holdout.

A typical ecommerce CAC is $35 to $75 blended, and paid-only CAC runs higher. Get the CAC formula, 2026 benchmarks by category, and a simple payback test.

A good ecommerce conversion rate is about 2% to 3% for Shopify stores and near 2% globally. See it by category, device and channel, and where to find yours.

A good ROAS is any ROAS above your break-even, which is 1 divided by contribution margin. Most Shopify brands break even at 2-2.5x. See the table and math.