The D2C Retention Playbook: From First Order to LTV
Retention is what makes CAC math work. The metrics that matter, cohort thinking, and the levers that move repeat rate, payback, and LTV:CAC.
9 min read
Articles curated around Retention, featuring best practices, playbooks, and learnings from the Daymark team.
Retention is what makes CAC math work. The metrics that matter, cohort thinking, and the levers that move repeat rate, payback, and LTV:CAC.
Build a cohort retention table from a Shopify order export, no app required. Group by first-order month, read the cohort triangle, and spot a leaky bucket.