Free tools by Daymark
Ecommerce ROAS Calculator
Calculate real ecommerce ROAS, break-even ROAS, and max CAC after COGS, shipping, fees, discounts, and returns.
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Break-Even ROAS Calculator for Ecommerce
Calculate the break-even and target ROAS your store needs before you scale spend or set channel targets.
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Ecommerce Contribution Margin Calculator
Calculate contribution margin per order, margin percentage, max CAC, and break-even order volume from real variable costs.
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Ecommerce LTV:CAC Calculator
Calculate ecommerce LTV, margin-adjusted LTV:CAC, and CAC payback using repeat purchase assumptions.
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Blended ROAS Calculator
Calculate blended ROAS across Google Ads, Meta Ads, and TikTok Ads, and see the gap between platform-reported and actual store revenue.
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MER Calculator (Marketing Efficiency Ratio)
Calculate marketing efficiency ratio from total revenue and spend, then see the break-even MER you actually need at your margin, plus aMER.
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Blended CAC Calculator for Ecommerce
Calculate true blended CAC across all channels, then check first-order profitability, CAC payback, and LTV:CAC that channel-reported CAC hides.
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Net Profit Per Order Calculator for Shopify
Calculate true net profit per order after COGS, shipping, fees, ad spend, discounts, and returns — the number Shopify's dashboard doesn't show.
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Returns-Adjusted ROAS Calculator
See your real ROAS and CAC after returns — the return on ad spend platforms hide because they count the sale but ignore the refund.
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Repeat Purchase Rate Calculator
Calculate repeat purchase rate and simulate what a few points of improvement adds in yearly contribution.
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AOV Calculator (Average Order Value + Uplift Simulator)
Calculate average order value and simulate the added monthly and annual contribution from a target AOV uplift.
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Margin Calculator (Profit Margin + Markup)
Enter any two of cost, price, margin, or profit and get the rest, plus the equivalent markup, with gross vs net margin explained.
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Markup Calculator (Cost to Price + Target Margin)
Turn cost and markup into a selling price, work back from price to markup, or find the markup that hits a target margin.
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Discount Calculator (Stacked Discounts + Margin Impact)
Calculate sale price and savings from single or stacked discounts, then see how much the discount erodes your profit margin.
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