Why did I make less profit this week even though sales were up?
See what changed across discounts, shipping, ad spend, refunds, and product mix. You get the reason profit dropped, not just the number.
Your Shopify dashboard shows what happened. Daymark finds out why.
Connect Shopify and your ad accounts, then ask anything in plain English. Daymark gives you the answers your Shopify reports can't: true profit after discounts and returns, which ads bring repeat customers, and where ad spend is leaking.
14 days free · No credit card · No automatic charge · $100/month after trial
Shopify
Meta Ads
Google Ads
GA4The answer is never in
just one report.
Profit, ad spend, and repeat customers live in different tools. Daymark brings Shopify together with your ads and analytics, then answers the questions that need all of them at once.
Repeat customers
See which channels bring customers who buy again.
Shopify shows you first orders. Daymark ranks every channel by who comes back, so you can spend on the customers who reorder instead of the ones who buy once.
Which channel brings customers who reorder within 60 days?
Second-purchase rate by channel
Rate ↓
Referral drives 2.3× more repeat customers than Paid Search
Shopify × GA4 · 2,847 orders
Ad spend
Find where your ad budget can work harder.
Daymark compares spend against real Shopify revenue across your Meta and Google campaigns. It surfaces the audiences quietly returning the most on the smallest budget.
Which audience gets the highest ROAS but the smallest budget?
ROAS vs. ad spend by audience segment
ROAS ↓
Broad Audience returns $6.30 per $1 on your smallest budget
Meta Ads · last 90 days
Customer value
Find your highest-value customers.
Your biggest market by order count is rarely your most valuable. Daymark ranks regions and segments by what they actually spend, so your budget follows the customers worth the most.
Which regions have the highest average order value?
Average order value by region
AOV ↓
Mountain West averages $96/order, 39% above the region you spend most on
Shopify × GA4 · last 12 months
What Shopify owners ask
Questions you ask every week, answered.
These are real questions from Shopify brands. Each one connects multiple sources and shows its work. No SQL, no exports.
Which products make money after discounts and returns?
Get true profit per product after discounts, returns, shipping, and fees. Scale the winners and fix the losers.
Where am I wasting ad spend right now?
Spot the campaigns and audiences spending without profitable orders. Pause the waste and move budget to what works.
Which ads bring customers who actually buy again?
Compare channels and campaigns by repeat purchases, not just first orders. Invest in the ads that bring customers back.
Which products have the highest refund rate?
Find the products driving refunds, and the reasons behind them. Reduce returns and protect your margin.
What do customers usually buy on their second order?
See the most common second-purchase paths. Build better bundles, post-purchase offers, and retention flows.
How it works
An analyst you can watch work.
Not a black box. Daymark connects, reasons, and shows every step.
01+ more
Connect, read-only
Shopify, Meta, Google Ads and GA4 in minutes. No pipeline, no migration.
+ more02
Ask, or give it a goal
Ask in plain English, or hand Daymark a goal. It hunts your data for the opportunity and what to try next.
03
See how it got there
Every answer ships with the summary, the chart, and the exact queries it ran.
Read-only connectorsNever trains on your dataNo production writes
Stop copying numbers between apps
Daymark brings Shopify, your marketing, and your spreadsheets together so you see the full story, not half the picture.
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HubSpotGoogle AnalyticsGoogle AdsMeta Ads
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PostgreSQLGoogle SheetsHubSpotGoogle AnalyticsGoogle AdsMeta AdsGoogle Search ConsoleShopifyFrequently Asked Questions
Do I need to export data from Shopify?
No. Daymark connects directly to your Shopify store. You can start with read-only access and skip manual exports.
How long does setup take?
Most teams connect Shopify and get their first answer quickly. Setup usually takes about 10 minutes.
Can I see profit after discounts and returns?
Yes. You can view Shopify profit with discounts and returns included so the numbers reflect what you actually keep.
Can you show which ads lead to repeat customers?
Yes. If you connect your ad accounts, Daymark maps orders back to channels so you can compare repeat customer behavior.
What if I only use Shopify (no ads connected yet)?
That works. Start with Shopify first, then connect ads later when you are ready.
Is my data secure? Who can access it?
Access is read-only and permissioned. Only approved users in your workspace can view connected data.
Can I share the dashboard with my accountant or agency?
Yes. Dashboards are easy to share with teammates or partners so everyone can work from the same view.
What happens in a demo call?
We walk through your current reporting flow, connect the right sources, and answer real store questions live.
Your first Shopify answer is five minutes away.
Connect Shopify read-only. Ask anything. Get the answer and the reasoning behind it. Try everything free for 14 days.
14 days free · No credit card · No automatic charge · $100/month after trial