Why did I make less profit this week even though sales were up?
See exactly what changed — discounts, shipping, ad spend, refunds, or product mix — so you know what pulled profit down.
Shopify analytics & reporting tool
Your Shopify dashboard shows what happened. Daymark finds out why.
Daymark is an AI analyst — not a dashboard. Connect Shopify with your ads, ask anything in plain English, and get answers no pre-built report ships with: profit after discounts, which ads build repeat customers, where ad spend is leaking.
14 days free · No credit card · No automatic charge · $100/month after trial
Shopify
Meta Ads
Google Ads
GA4Shopify reporting tells you what.
Daymark tells you why.
You ask anything — across Shopify, your ads, and any other source — and Daymark works out the answer and shows its reasoning. These are questions no pre-built Shopify dashboard ships with.
Repeat customers
Your biggest Shopify channel is your worst repeater.
Social wins first orders. Referral wins second ones. Daymark ranks every channel by who actually comes back — so you invest in acquisition that compounds.
2.3×more repeat customers from Referral than Paid Social
Which channel brings customers who reorder within 60 days?
Second-purchase rate by channel
Rate ↓
Referral drives 2.3× more repeat customers than Paid Search
Shopify × GA4 · 2,847 orders
Ad efficiency
Your best Shopify audience is your most underfunded.
One audience returns $6.30 per dollar — and gets your smallest budget. Daymark finds the ad spend waste hiding in your Meta and Google accounts.
$6.30back per $1 on the audience with the lowest spend
Which audience gets the highest ROAS but the smallest budget?
ROAS vs. ad spend by audience segment
ROAS ↓
Broad Audience returns $6.30 per $1 — on your smallest budget
Meta Ads · last 90 days
Profit by segment
Your biggest product line isn't your most profitable one.
Ranked by profit per order — after discounts and returns — your catalogue flips. The products you scale hardest are often not the ones keeping the most margin.
$96average order value in your top segment — 39% above where you spend most
Which regions have the highest average order value?
Average order value by region
AOV ↓
Mountain West averages $96/order — 39% above the region you spend most on
Shopify × GA4 · last 12 months
What Shopify owners ask
Questions you ask every week — answered.
These are real questions from Shopify brands. Each one connects multiple sources and shows its work — no SQL, no exports.
Which products make money after discounts and returns?
Get a true "profit per product" view after discounts, returns, shipping, and fees — so you can scale winners and fix losers.
Where am I wasting ad spend right now?
Spot campaigns and audiences spending money without profitable orders — so you can pause waste and reallocate budget fast.
Which ads bring customers who actually buy again?
Compare channels and campaigns by repeat purchases — not just first orders — so you invest in customers who come back.
Which products have the highest refund rate?
Find the products driving refunds and why (size/quality/delivery issues) — so you can reduce returns and protect margin.
What do customers usually buy on their second order?
See the most common second-purchase paths — so you can build better bundles, post-purchase offers, and retention flows.
How it works
An analyst you can watch work.
Not a black box. Daymark connects, reasons, and shows every step.
01+ more
Connect, read-only
Shopify, Meta, Google Ads and GA4 in minutes. No pipeline, no migration.
+ more02
Ask, or give it a goal
Ask in plain English — or hand Daymark a goal and it hunts your data for the opportunity and what to try next.
03
See how it got there
Every answer ships with the summary, the chart, and the exact queries it ran.
Read-only connectorsNever trains on your dataNo production writes
Stop copying numbers between apps
Daymark brings Shopify + marketing + spreadsheets together so you can see the full story — not half the picture.
CSV Upload
PostgreSQL
Google Sheets
HubSpotGoogle AnalyticsGoogle AdsMeta Ads
Google Search ConsoleShopifyCSV Upload
PostgreSQLGoogle SheetsHubSpotGoogle AnalyticsGoogle AdsMeta AdsGoogle Search ConsoleShopifyFrequently Asked Questions
Do I need to export data from Shopify?
No. Daymark connects directly to your Shopify store. You can start with read-only access and skip manual exports.
How long does setup take?
Most teams connect Shopify and see their first dashboard quickly. Typical setup takes around 10 minutes.
Can I see profit after discounts and returns?
Yes. You can view Shopify profit with discounts and returns included so the numbers reflect what you actually keep.
Can you show which ads lead to repeat customers?
Yes. If you connect your ad accounts, Daymark maps orders back to channels so you can compare repeat customer behavior.
What if I only use Shopify (no ads connected yet)?
That works. Start with Shopify first, then connect ads later when you are ready.
Is my data secure? Who can access it?
Access is read-only and permissioned. Only approved users in your workspace can view connected data.
Can I share the dashboard with my accountant or agency?
Yes. Dashboards are easy to share with teammates or partners so everyone can work from the same view.
What happens in a demo call?
We walk through your current reporting flow, connect the right sources, and answer real store questions live.
Your first Shopify answer is five minutes away.
Connect Shopify read-only. Ask anything. Get the answer and the reasoning behind it. Try everything free for 14 days.
14 days free · No credit card · No automatic charge · $100/month after trial