AOV Calculator (Average Order Value)
Calculate your average order value, then simulate what a target AOV uplift adds in revenue and contribution per month — without spending another dollar on traffic.
Enter your numbers
Totals for the period
Use the same window for both — e.g. all revenue and orders in the last 30 days.
Uplift simulator — set a target AOV increase
Orders/month and contribution margin let the simulator translate your target uplift into added monthly and annual contribution — the number that actually matters.
Your result
Average order value
$70.00
Total revenue ÷ number of orders
Orders in period
1,200
AOV at target uplift
$78.00
Added revenue / month
$9,600.00
Added contribution / year
$51,840.00
Uplift simulator
A +$8.00 AOV lift at 45% margin adds ~$4,320.00/month in contribution
~$51,840.00/year at your current order volume
Your average order value is 70.00. A target uplift of 8.00 (11.4% of current AOV) would take AOV to 78.00 — with no change in traffic or conversion rate needed.
Quick check
If you get this AOV lift by discounting and it costs you 10pp of margin (down to 35%), the monthly contribution gain falls to about -5040 in your currency. That means the discount-funded lift actually loses money. Worth checking before you lean on discounts to hit this number.
Want AOV and the uplift-vs-margin trade-off tracked live?
Daymark reads your Shopify order history to track AOV, contribution margin, and profit per order together — so a discount-driven AOV bump doesn't quietly cost more than it earns.
See how Daymark tracks this live →What Is AOV (Average Order Value)?
Average order value (AOV) is the average amount a customer spends per order, over a given period.
AOV = Total Revenue / Number of Orders
If a store does $84,000 in revenue from 1,200 orders in a month, its AOV is $70. AOV is one of three levers that determine revenue — the others are traffic and conversion rate — and it's usually the cheapest one to move, because it doesn't require a single extra visitor or a higher conversion rate. It just requires existing buyers to add more to the same order.
For the full definition and benchmarks by category, see the average order value glossary page and what is a good AOV. AOV is also one input to funnel economics alongside conversion rate — revenue is traffic × conversion rate × AOV.
How This AOV Calculator Works
Enter total revenue and number of orders and you get your AOV instantly. But the number most AOV calculators stop at isn't the useful one — the useful one is what a higher AOV would actually be worth to you. That's what the uplift simulator does.
Set a target AOV increase, either as a dollar amount or a percentage of your current AOV. Add your orders per month and, optionally, your contribution margin, and the calculator shows:
Added Revenue / Month = Uplift Amount × Orders / Month
Added Contribution / Month = Added Revenue / Month × Contribution Margin %
A +$8 AOV lift at 45% contribution margin, on 1,200 orders a month, adds roughly $9,600 in revenue and $4,320 in contribution per month — about $51,840 a year — without spending another dollar on traffic or improving conversion at all.
The AOV-vs-Margin Trap
Not every AOV increase is a win. The most common way brands raise AOV — discount thresholds, "spend $50 for free shipping," bundle discounts — trades margin for volume. If the discount costs you more in margin than the extra order value adds in revenue, you've made AOV go up and profit go down at the same time.
Example of the trap: a brand offers 15% off orders over $75 to push AOV from $62 to $78, a $16 lift. On 1,200 orders, that's roughly $19,200 in added monthly revenue. But if the 15% discount pulls contribution margin down from 45% to 35% on those orders, the added contribution is smaller than it looks — and on the orders that would have hit $78 anyway without a discount, the brand just gave away margin for free.
Always check an AOV uplift against contribution margin, not just revenue. A smaller AOV lift at full margin can beat a bigger AOV lift funded by a discount.
Levers That Raise AOV Without a Discount
- Free-shipping thresholds set just above your current AOV (not far above it) nudge borderline carts over the line without a price cut.
- Bundles priced slightly below buying items separately raise order value while protecting margin, since the bundle discount is usually smaller than the added units sold.
- Post-add-to-cart and post-purchase upsells offer a complementary item at the moment of highest intent, adding order value with no acquisition cost.
- Quantity breaks ("buy 2, save 10%") increase units per order while keeping the discount smaller than the incremental revenue.
- Cross-sells at checkout surface low-friction, low-price add-ons that lift AOV a few dollars per order across the whole base.
Worked Example
A supplement brand does $84,000/month from 1,200 orders.
| Input | Value |
|---|---|
| Total revenue | $84,000 |
| Number of orders | 1,200 |
| AOV | $70.00 |
| Target uplift | +$8 (11.4%) |
| Orders / month | 1,200 |
| Contribution margin | 45% |
| Added revenue / month | $9,600 |
| Added contribution / month | $4,320 |
| Added contribution / year | $51,840 |
An $8 AOV lift — one added item, or a bundle instead of a single SKU — is worth over $50,000 a year in contribution at this brand's volume and margin, with zero incremental ad spend.
Frequently asked questions
What is AOV (average order value)?
Average order value (AOV) is the average amount a customer spends per order. It's calculated as total revenue divided by number of orders over the same period. If a store does $84,000 in revenue from 1,200 orders, its AOV is $70.
How do you calculate AOV?
AOV = Total Revenue ÷ Number of Orders. Pick a period — a day, a month, a quarter — add up all revenue for that period, and divide by the number of orders placed in the same period. Use gross revenue and total order count consistently; mixing periods (e.g. this month's revenue over last month's orders) will distort the number.
What is a good AOV for ecommerce?
There is no universal good AOV — it depends entirely on your product price point and category. A $20 supplement brand and a $400 furniture brand can both have a healthy business at very different AOVs. The more useful benchmark is your own AOV trend over time, and how it compares to your customer acquisition cost. See what is a good AOV for a category-by-category breakdown.
How do you increase average order value?
The common levers are free-shipping thresholds set just above current AOV, product bundles, post-add-to-cart upsells, quantity discounts, and cross-sells at checkout. Each works by getting the same customer to buy more per visit, which is usually cheaper than acquiring a new customer to hit the same revenue.
Does raising AOV always mean more profit?
No. If you raise AOV with a discount or a threshold that trades margin for volume, you can add revenue while losing profit. A +$10 AOV lift that costs you 8 points of contribution margin can net out worse than no lift at all. Always check the uplift against contribution margin, not just revenue — that's what this calculator's simulator is for.
What's the difference between AOV and LTV?
AOV measures a single order. LTV (lifetime value) measures everything a customer spends across every order over their relationship with your store. AOV is one of the inputs to LTV — the others are purchase frequency and customer lifespan — so raising AOV raises LTV too, as long as margin holds.
How does AOV relate to conversion rate and revenue?
Revenue breaks down into traffic × conversion rate × AOV. Most brands over-invest in traffic and under-invest in AOV, even though AOV is usually the cheapest of the three to move — it doesn't require more visitors or a higher conversion rate, just getting existing buyers to add more to their cart. See conversion rate for the other half of that equation.
How often should I check my AOV?
Monthly is enough for most brands, with a closer look after any pricing, bundling, or free-shipping-threshold change. AOV can swing with seasonality (gifting periods tend to lift it) and promotions (discounts tend to lower it), so compare like periods — this month vs. the same month last year, not month over month during a holiday spike.
More Free Tools for You
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Repeat Purchase Rate Calculator
Calculate repeat purchase rate and simulate what a few points of improvement adds in yearly contribution.
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LTV:CAC Calculator
Calculate ecommerce LTV, margin-adjusted LTV:CAC, and CAC payback using repeat purchase assumptions.
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Track AOV against margin with live store data
Daymark connects Shopify to keep AOV, contribution margin, and profit per order together — so an AOV win never hides a margin loss.