Resources / Playbooks

Free Shopify and DTC playbooks

Find ways to keep customers, fix store issues, and run better tests. These free PDF guides give you clear steps to try with your team.

Cover of CPG Customer Retention Playbook

Retention 24 pages PDF

CPG Customer Retention Playbook

Help more buyers place a second order. Get 10 plays for repeat sales, better subscriptions, and smart ad spend.

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Cover of Claude CRO Audit Playbook for Shopify

Store audits 20 pages PDF

Claude CRO Audit Playbook for Shopify

Use Claude to find weak spots in your store. Get prompts to review your pages and plan what to fix or test.

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Cover of DTC A/B Testing Playbook for Shopify

A/B testing 12 pages PDF

DTC A/B Testing Playbook for Shopify

Find where shoppers leave. Choose a change to test, run a fair test, and check its effect on sales and profit.

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Pick a guide for the problem you want to solve

Want more second orders? Start with the CPG retention guide. Need to review your pages? Try the Claude CRO audit. Ready to test a change? Use the DTC A/B testing guide.

Each guide is free. Use your company email to download it. You can also choose to get new playbooks and Daymark updates.

Free Shopify & DTC Playbooks: Retention, CRO & A/B Tests | Daymark