Free CPG guide
CPG Customer Retention Playbook
Help more buyers place a second order. Get 10 plays for repeat sales, better subscriptions, and smart ad spend.
24 pages PDF guide
Get the free playbook
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What you'll learn
- Plan the first 30 days to earn a second order.
- Make subscriptions easier to keep.
- Use a 10-question audit to find your next step.
Give buyers a reason to come back
The first order is just the start. This guide shows how to help buyers use your product and know when to buy again. Build a first-month plan with useful tips, check-ins, and timely reminders.
Track the numbers that matter
Learn what to track: how many buyers return, how long they take, and how often they order. Group buyers by the month they first bought. You can then see which groups need help.
Find gaps in your retention plan
Work through 10 plays on repeat orders, ad spend, loyalty, and more. Use the audit to check your own store. The guide includes data sources so you can check the research behind each play.