Free Shopify guide
DTC A/B Testing Playbook for Shopify
Find where shoppers leave. Choose a change to test, run a fair test, and check its effect on sales and profit.
12 pages PDF guide
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What you'll learn
- Find the step where shoppers leave your store.
- Choose tests for pages, prices, and checkout.
- Check sales and profit before you call a test a win.
Find the problem before you test
An A/B test compares two versions of a page or offer. Start by finding where shoppers drop off. Check visits, cart adds, and purchases by device and traffic source. Then choose one clear idea to test.
Choose a change with a clear goal
Get test ideas for your home page, product pages, prices, cart, and checkout. Each idea starts with a real shopping problem. The guide includes prompts to help you review data and draft a change.
Run a fair test and learn from it
Set your goal and stopping rule before you start. Split traffic fairly and watch for sales or stock changes. Check order value, returns, and profit too. More purchases do not always mean more profit.