Building Klaviyo Segments From Store Behavior
Turn RFM tiers, discount-dependent buyers, and product affinity into Klaviyo segments. Five ready-to-copy recipes with the exact conditions to build.
9 min read
Conversion
Articles curated around Conversion, featuring best practices, playbooks, and learnings from the Daymark team.
7 articles
Product Affinity Analysis: What Sells Together
Run basket analysis on a Shopify order export to find what sells together. Support, confidence, and lift explained with a worked example, plus the lift trap.
10 min read
How to Build a Funnel Analysis in GA4 for Shopify
Build a GA4 funnel: view_item to add_to_cart to begin_checkout to purchase. Exact steps, open vs closed funnels, and why GA4 won't match Shopify orders.
10 min read
How to Measure Post-Purchase Upsells
Post-purchase upsell apps report gross revenue, but some of it is cannibalized. Here's a holdout method to measure the real, incremental AOV lift.
8 min read
The Store Funnel Playbook: Sessions to Profit
The store funnel from sessions to profit: conversion rate, AOV, and abandonment benchmarks, the lever at each stage, and the margin trap it hides.
10 min read
Which Traffic Sources Send Buyers, Not Browsers
Rank your traffic sources by conversion rate, AOV, and return rate, not just sessions. See how a high-volume channel can be your least profitable one.
9 min read
How to Reduce Cart Abandonment in 2026: 9 Fixes
Learn how to calculate cart abandonment rate, find the drop-off point, and apply 9 data-backed fixes that increase checkout completion.
14 min read
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