Dead Stock: How to Identify, Price, and Clear It
Dead stock costs more to hold than to discount. Flag non-movers with aging and sell-through, run the carrying-cost math, and clear them with a markdown ladder.
8 min read
Data Driven Decision
Guides on Data Driven Decision for Shopify D2C brands, with worked examples and the numbers to check.
4 articles
Inventory Analytics for D2C: Free the Trapped Cash
Most D2C cash is buried in the stockroom. Follow the metric chain from sell-through to reorder points to cash conversion, plus where AI forecasting helps.
11 min read
How to Measure Post-Purchase Upsells
Post-purchase upsell apps report gross revenue, but some of it is cannibalized. Here's a holdout method to measure the real, incremental AOV lift.
8 min read
Startup Growth: Use Data to Avoid Costly Gut-Feel Mistakes
Most startups know data matters but still rely on intuition. Learn why and the 5 practical steps to start making data-driven decisions today without SQL or a data team.
11 min read