Tagged Insight

Shopify

Articles curated around Shopify, featuring best practices, playbooks, and learnings from the Daymark team.

2 articles

All BI Conversion Data Driven Decision Data Integration Data Strategy Data Team Data Visualization Ecommerce ETL How to KPIs Shopify Tools Web Analytics

Mar 7, 2026

Shopify Ecommerce Data Strategy

Shopify Analytics Explained: What It Shows, What It Misses, and When You Need More

A practical Shopify analytics guide for store owners. Learn what native Shopify analytics includes, where it falls short, how to track the metrics that matter, and when to export Shopify data to BigQuery, Redshift, or use a simpler analytics tool.

20 min read

Mar 7, 2026

Shopify Data Integration Ecommerce ETL

Best Ways to Connect Shopify to BigQuery: Native Connector vs ETL Tools vs Custom Pipeline (2026)

Compare the 3 ways to move Shopify data to BigQuery: native BigQuery connector, custom Google Cloud pipeline, or ETL tools like Fivetran and Airbyte. Includes setup steps, trade-offs, SQL examples, and which approach fits your team.

20 min read

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