Shopify

Directional 2026 benchmarks for the core D2C metrics: ROAS, MER, CAC, conversion rate, AOV, repeat rate, return rate, margin, and LTV:CAC. Sourced and honest.

Meta claims $48K, Google claims $31K, Shopify shows $61K. Here's why ad revenue never matches Shopify, walked component by component, plus a monthly fix.

The 3-5x MER advice is meaningless without margin. Break-even MER equals 1 divided by contribution margin. See the math, bands by growth stage, and aMER.

There is no universal good ROAS. Break-even ROAS equals 1 divided by your contribution margin. See the math, 2026 vertical benchmarks, and why platforms inflate.

Polar Analytics is built for $10M+ brands with a data team and a Snowflake budget. Here are five alternatives for everyone else, with a real comparison.

Triple Whale raised prices and its attribution often won't match Shopify orders. Here are six alternatives, compared, by what each is actually best for.

Google Ads ROAS and Shopify profit are different numbers. Here's how to blend ad spend with Shopify margin data to find which campaigns are profitable.

Ad spend reports and Shopify profit reports rarely agree. Here's where D2C margin quietly leaks between the two, and a process to catch it early.

Meta's reported CAC rarely matches your Shopify numbers. Here's how to blend ad spend with Shopify orders and margin data to find your real cost per customer.