KPIs

The exact spec for an auto-generated weekly store report: the 12 numbers, the comparisons, the alerts, and how to read the whole thing in 5 minutes.

Markup and margin measure the same profit but divide by different bases. Get both formulas, a two-way conversion table, and the pricing mistake to avoid.

A paste-ready library of 30 questions to ask your Shopify data, grouped by profit, ads, retention, inventory, and customers, each with why it matters.

Classify SKUs by revenue with ABC analysis so you stop managing every product equally. Worked 10-SKU example, class cutoffs, and a stocking policy per class.

Dead stock costs more to hold than to discount. Flag non-movers with aging and sell-through, run the carrying-cost math, and clear them with a markdown ladder.

Most D2C cash is buried in the stockroom. Follow the metric chain from sell-through to reorder points to cash conversion, plus where AI forecasting helps.

The store funnel from sessions to profit: conversion rate, AOV, and abandonment benchmarks, the lever at each stage, and the margin trap it hides.

Learn what customer retention rate means, how to calculate the percentage of customers who return, and improve retention with strategies for ecommerce brands.

Use this Shopify operating scorecard to track the right metrics daily, weekly, and monthly, with formulas and what each number should tell you.