Tagged Insight

Web Analytics

Articles curated around Web Analytics, featuring best practices, playbooks, and learnings from the Daymark team.

3 articles

All AI Benchmarks BI Conversion Data Driven Decision Data Integration Data Strategy Data Team Data Visualization Ecommerce ETL How to Inventory KPIs Paid Ads Retention SaaS Shopify Tools Web Analytics

Aug 5, 2026Shopify Web Analytics Conversion Ecommerce

How to Build a Funnel Analysis in GA4 for Shopify

Build a GA4 funnel: view_item to add_to_cart to begin_checkout to purchase. Exact steps, open vs closed funnels, and why GA4 won't match Shopify orders.

10 min read

Mar 14, 2026Web Analytics Tools Data Strategy

7 Best Marketing Analytics Tools in 2026 (No SQL Needed)

Daymark, Looker Studio, Tableau, Power BI, Supermetrics, Triple Whale, and Amplitude compared for dashboarding, attribution, and SQL-free reporting.

11 min read

Nov 30, 2025Web Analytics KPIs

10 Web Analytics KPIs to Track

A practical guide to essential web analytics KPIs—what they mean, how to calculate them, and why they matter for growth.

15 min read

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