Jul 11, 2026D2C Ecommerce Benchmarks 2026: The Numbers That Matter
Directional 2026 benchmarks for the core D2C metrics: ROAS, MER, CAC, conversion rate, AOV, repeat rate, return rate, margin, and LTV:CAC. Sourced and honest.
7 min read
Benchmarks
Articles curated around Benchmarks, featuring best practices, playbooks, and learnings from the Daymark team.
3 articles
Jul 11, 2026
Jul 11, 2026What Is a Good MER? Benchmarks by Margin & Stage
The 3-5x MER advice is meaningless without margin. Break-even MER equals 1 divided by contribution margin. See the math, bands by growth stage, and aMER.
6 min read
Jul 11, 2026What Is a Good ROAS for Ecommerce? 2026 Benchmarks
There is no universal good ROAS. Break-even ROAS equals 1 divided by your contribution margin. See the math, 2026 vertical benchmarks, and why platforms inflate.
7 min read
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