KPIs

The store funnel from sessions to profit: conversion rate, AOV, and abandonment benchmarks, the lever at each stage, and the margin trap it hides.

Use this Shopify operating scorecard to track the right metrics daily, weekly, and monthly, with formulas and what each number should tell you.

Learn what customer retention rate means, how to calculate the percentage of customers who return, and improve retention with strategies for ecommerce brands.