Tagged Insight

Paid Ads

Guides on Paid Ads for Shopify D2C brands, with worked examples and the numbers to check.

13 articles

All AI Benchmarks BI Conversion Data Driven Decision Data Integration Data Strategy Data Team Data Visualization Ecommerce ETL How to Inventory KPIs Paid Ads Retention Shopify Tools Web Analytics

Jul 11, 2026Ecommerce Shopify Paid Ads Benchmarks

What Is a Good MER? Benchmarks by Margin & Stage

The 3-5x MER advice is meaningless without margin. Break-even MER equals 1 divided by contribution margin. See the math, bands by growth stage, and aMER.

6 min read

Jun 22, 2026Ecommerce Shopify Paid Ads Tools Data Strategy

6 Triple Whale Alternatives for Shopify Brands (2026)

Triple Whale raised prices and its attribution often won't match Shopify orders. Here are six alternatives, compared, by what each is actually best for.

9 min read

Jun 21, 2026Ecommerce Shopify Paid Ads Data Strategy

Google Ads + Shopify: Real Campaign Profitability

Google Ads ROAS and Shopify profit are different numbers. Here's how to blend ad spend with Shopify margin data to find which campaigns are profitable.

8 min read

Jun 21, 2026Ecommerce Shopify Paid Ads Data Strategy

Meta Ads + Shopify: Calculate Your Real CAC

Meta's reported CAC rarely matches your Shopify numbers. Here's how to blend ad spend with Shopify orders and margin data to find your real cost per customer.

7 min read