Daymark Blog

Google Ads ROAS and Shopify profit are different numbers. Here's how to blend ad spend with Shopify margin data to find which campaigns are profitable.

Meta's reported CAC rarely matches your Shopify numbers. Here's how to blend ad spend with Shopify orders and margin data to find your real cost per customer.

A practical guide to safer AI database access using read replicas, warehouses, query guardrails, scoped permissions, and monitoring.

MCP tool outputs often return raw customer data that flows straight into model context. Here is a Claude Code hook that redacts likely PII before the model sees it.

Use this Shopify operating scorecard to track the right metrics daily, weekly, and monthly, with formulas and what each number should tell you.

A practical guide to Shopify analytics for traffic, conversion, checkout, and revenue reporting.

Compare the 3 ways to move Shopify data to BigQuery: native BigQuery connector, custom Google Cloud pipeline, or ETL tools like Fivetran and Airbyte. Includes setup steps, trade-offs, SQL examples, and which approach fits your team.

Learn what customer behaviour analysis is, which customer behavior data to track, and how to analyse customer behaviour step-by-step—plus examples from Netflix, Amazon, Starbucks, and retail.

Learn what customer retention rate means, how to calculate the percentage of customers who return, and improve retention with strategies for ecommerce brands.