Karan

What AI really does for a small D2C brand's analytics: plain-English querying, anomaly alerts, near-term forecasting, and a report you will read.

Connect your live Shopify store to ChatGPT or Claude with MCP: the real setup, the prompts that work, and where CSV exports still beat a connector.

Build a GA4 funnel: view_item to add_to_cart to begin_checkout to purchase. Exact steps, open vs closed funnels, and why GA4 won't match Shopify orders.

Meta claims $48K, Google claims $31K, Shopify shows $61K. Here's why ad revenue never matches Shopify, walked component by component, plus a monthly fix.

Polar Analytics is built for $10M+ brands with a data team and a Snowflake budget. Here are five alternatives for everyone else, with a real comparison.

Triple Whale raised prices and its attribution often won't match Shopify orders. Here are six alternatives, compared, by what each is actually best for.

Google Ads ROAS and Shopify profit are different numbers. Here's how to blend ad spend with Shopify margin data to find which campaigns are profitable.

Ad spend reports and Shopify profit reports rarely agree. Here's where D2C margin quietly leaks between the two, and a process to catch it early.

Meta's reported CAC rarely matches your Shopify numbers. Here's how to blend ad spend with Shopify orders and margin data to find your real cost per customer.