Daymark Blog

Post-purchase upsell apps report gross revenue, but some of it is cannibalized. Here's a holdout method to measure the real, incremental AOV lift.

The store funnel from sessions to profit: conversion rate, AOV, and abandonment benchmarks, the lever at each stage, and the margin trap it hides.

Rank your traffic sources by conversion rate, AOV, and return rate, not just sessions. See how a high-volume channel can be your least profitable one.

A good AOV runs $45-150 for consumables and $180-436 for jewelry, with DTC Shopify stores median $85-95. See benchmarks by vertical and the AOV-vs-margin trap.

A 3:1 LTV:CAC ratio can be healthy or cash-trapped depending on payback period. Why the SaaS-borrowed rule misleads DTC brands, plus benchmarks by stage.

A good repeat purchase rate depends on category: 40-60%+ for consumables, 20-35% apparel, under 15% durables. See the customer-level formula and benchmarks.

A good return rate depends on whether you count units, orders, or revenue. See 2026 benchmarks by category and how returns quietly erode your real ROAS.

A full walkthrough from top-line revenue to true net profit per order for D2C brands: COGS, shipping, fees, ad spend, returns, and overhead.

Retention is what makes CAC math work. The metrics that matter, cohort thinking, and the levers that move repeat rate, payback, and LTV:CAC.