Data Strategy

Build a cohort retention table from a Shopify order export, no app required. Group by first-order month, read the cohort triangle, and spot a leaky bucket.

A copyable monthly P&L template built for D2C: revenue, discounts, returns, COGS, contribution margin, and net profit, with a line-by-line guide.

Meta claims $48K, Google claims $31K, Shopify shows $61K. Here's why ad revenue never matches Shopify, walked component by component, plus a monthly fix.

Polar Analytics is built for $10M+ brands with a data team and a Snowflake budget. Here are five alternatives for everyone else, with a real comparison.

Triple Whale raised prices and its attribution often won't match Shopify orders. Here are six alternatives, compared, by what each is actually best for.

Daymark, Triple Whale, Looker Studio, Glew, Supermetrics, and more sorted into behavior analytics, attribution, pipelines, and BI so you pick the right one.

Google Ads ROAS and Shopify profit are different numbers. Here's how to blend ad spend with Shopify margin data to find which campaigns are profitable.

Meta's reported CAC rarely matches your Shopify numbers. Here's how to blend ad spend with Shopify orders and margin data to find your real cost per customer.

Use this Shopify operating scorecard to track the right metrics daily, weekly, and monthly, with formulas and what each number should tell you.