Understand What Changed in Revenue This Week
Break down this week's revenue performance vs last week and pinpoint exactly what drove the change.
Overview
Revenue moved — but why? This template helps you quickly diagnose what's behind this week's numbers. It breaks down revenue by day, channel, and product so you can separate a real trend from a one-off blip and decide what, if anything, needs your attention.
You'll be able to answer:
- Did revenue go up or down vs last week, and by how much?
- Which channels or products drove the change?
- Is this a trend or a one-time event?
- Where should I focus this week?
Questions In This Template
Q1. What was total revenue this week compared to last week, shown by day?
Q2. Which channels drove the most sessions and revenue this week vs last week?
Q3. What was the conversion rate and average order value this week vs last week?
Q4. Which products generated the most revenue this week, and how does that compare to last week?
Q5. What was the split between new and returning customer revenue this week?
