Prioritise SEO Work for Next Sprint
Identify your highest-leverage SEO opportunities — quick wins, content gaps, and underperforming pages — so you know exactly what to work on next.
Overview
Most SEO opportunities are hiding in plain sight. This template combines Search Console and Google Analytics to surface pages and keywords with the biggest gap between potential and performance — so you can prioritise work that will actually move the needle.
You'll be able to answer:
- Which keywords are getting impressions but not clicks?
- Which pages have the highest potential for quick ranking gains?
- Where are we ranking on page 1 but converting poorly?
- What should the team focus on in the next sprint?
Questions In This Template
Q1. Which queries have high impressions but a below-average click-through rate in the last 28 days?
Q2. Which pages rank in positions 5–15 with high impression volume — closest to page 1 breakthrough?
Q3. Which pages have declining clicks or impressions over the last 90 days compared to the prior period?
Q4. Which landing pages have high organic sessions but low goal conversion rates?
Q5. Which queries are we appearing for with zero clicks in the last 28 days — potential content gap opportunities?
