MarketingDecision
Decide Where to Shift Ad Budget This Week
Compare ROAS, CPA, and spend efficiency across Google and Meta to make a confident budget reallocation decision.
Overview
Not all ad spend performs equally. This template puts Google Ads and Meta Ads side by side so you can see exactly where your budget is working and where it isn't — and walk away with a clear call on where to shift spend.
You'll be able to answer:
- Which channel has the better ROAS and CPA right now?
- Is performance improving or declining on each channel?
- Which specific campaigns are driving the most efficient results?
- Where should I move budget this week?
Questions In This Template
Q1. What was total spend, revenue, and ROAS by channel (Google Ads vs Meta Ads) this week vs last week?
Q2. What is the CPA trend over the last 30 days for each channel?
Q3. Which campaigns had the highest ROAS this week on Google Ads?
Q4. Which campaigns had the highest ROAS this week on Meta Ads?
Q5. Which channel had the highest share of converting traffic relative to spend this week?
