The reason is spread out
Traffic in GA4. Spend in ads. Orders in Shopify.
Go from “what changed?” to “why?”
When a metric moves, trace it to the exact channel, page, product, or segment behind it. No more digging through reports.
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Works with the tools you already use
Dashboards show the drop. Not the reason.
Orders fell. Was it traffic, conversion, or a product? Finding out takes hours.
Totals hide the story
One channel grows, another falls. The total barely moves.
Real drop or just noise?
One bad week can look like a trend.
Not just answers. A plan for growth.
Every insight leads to action. Every recommendation comes with the reasoning. And every step is visible, so you stay in control.
Find what drove the change
Was it traffic, conversion, AOV, or refunds? Know which lever moved.
See week-over-week changes at a glance
Split any change into its drivers
Know where to start looking
“Why did revenue drop last week?”
“Was it traffic or conversion?”
Trace it to the source
Find the exact channel, page, product, or region behind the change.
Trace any shift to its exact source
See what helped and what hurt
Catch quiet wins while others decline
“Which channel caused the decline?”
“Which landing page lost the most sales?”
Tell a real drop from noise
Compare against past weeks, promos, and seasons. Know if it's worth acting on.
Compare against your normal range
Compare this promo to past ones
Decide to act now or wait
“Why did AOV change this month?”
“Is this drop normal for this time of year?”
Common questions
How fast do I get an answer?
In minutes. Just ask.
Which sources do I need?
Shopify to start. Add GA4 and your ad accounts for the full picture.
Do I have to ask every time?
No. Your weekly report flags what changed and why, every Monday.
Find out why your numbers changed.
Connect your data and ask. Get the answer in minutes.
14 days free · No credit card required · Safe & secure · Read-only