Volume hides value
Big segments look important. Small ones might be worth more.
Compare markets and customer segments by the value they create, not the number of orders they place.

Your biggest segment might not be your best one. Topline revenue won't show you the difference.
Big segments look important. Small ones might be worth more.
A number with no context is hard to act on.
Your best customers disappear in the blended view.
Every insight leads to action. Every recommendation comes with the reasoning. And every step is visible, so you stay in control.
See AOV, repeat rate, and revenue per customer by region. Find the markets worth growing.
“Which region has the highest AOV?”
“How much revenue comes from repeat customers?”

The first product often predicts long-term value. See which ones bring your best customers.
“Which first product brings our best customers?”
“Who are our top 10% of customers?”

Find the small groups driving outsized revenue. Then give them a reason to stay.
“Do discounted first orders lead to lower value?”
“Which market should we expand into next?”


We show revenue per customer over a set time window. You always see the window.
Yes, if you connect product costs. Otherwise we use revenue and say so.
No. Shopify is enough to start.
Connect your store and see who creates the most value. Free for 14 days.