Attribute Revenue to Marketing Channels Across Your Full Funnel

Most marketing teams track ad spend in one place, website traffic in another, and pipeline in a third. This template collapses all three into a single cross-source view so you can finally answer the question every founder and CMO asks: which channels are actually making us money?

By joining Google Ads and Meta Ads spend data with Google Analytics traffic and HubSpot pipeline and closed revenue, this dashboard gives you true cost-per-acquisition and channel-level ROI — the metrics that static single-source dashboards and Looker Studio templates simply cannot produce.

Key marketing attribution metrics you'll unlock:

• Channel-level CAC — ad spend divided by contacts created per source
• Lead-to-close rate by channel — which sources bring the highest-quality pipeline
• Revenue influenced per marketing channel — closed-won deals traced back to traffic origin
• MQL and SQL volume by acquisition source — where your best leads are coming from

You'll be able to answer:

• Which channels deliver the lowest cost per acquired customer?
• Are our Google Ads leads converting to revenue at the same rate as organic or Meta leads?
• Where should we increase or cut marketing budget to improve overall CAC?
• What does our full marketing and sales funnel look like by channel this quarter?