Use Google Analytics to improve ROI and experience
Find where users drop off, which channels convert, and what to optimize first across web and app journeys.
Teams can see sessions, events, and conversions in Google Analytics, but turning that into clear actions often requires too many filters, exports, and ad-hoc analysis. By the time reports are shared, opportunities are missed.
Spot pages that attract users but fail to move them forward, then prioritize UX and copy changes that matter.
Compare traffic quality and conversion outcomes across channels to focus spend on what actually drives results.
Track where users drop in the funnel and identify the steps to fix first for a smoother experience.
Filter GA reports across dimensions one by one to answer basic performance questions
Export data to spreadsheets to compare channel, device, and landing page impact
Rebuild the same analysis every week for team updates
Get insights late, so growth and conversion fixes are delayed
Answer performance questions in one place, so optimization starts sooner.
See channel, page, and device impact instantly, so you know what to fix first.
Share one live dashboard with the team, so everyone works from the same numbers.
Review weekly changes quickly, so you can act while opportunities are still open.
Go from raw website and app metrics to prioritized actions in minutes, with clear outputs your team can share.
Use Google Analytics to improve ROI and experience
Find where users drop off, which channels convert, and what to optimize first across web and app journeys.
Find the most profitable channel and device mix
"Which device and channel segment is the most profitable per session?"
Move more budget to channel-device segments with the highest profit per session, and cut spend on segments that bring traffic but low return.

Spot pages losing traffic by channel
"Which pages lost the most traffic this week compared to last week, broken down by channel?"
Fix the biggest traffic drops first by channel. Update page copy and CTA to match visitor intent, then check week-over-week recovery.
